TOSHIBA 2016 New Year's Eve in TIMES SQUARE  
Toshiba Corp. is the official sponsor of the Times Square New Year's Eve
Celebration.The iconic 60-second countdown to midnight was enhanced by audio and pyrotechnic effects on the TOSHIBA VISION screen, located directly below the world famous Times Square New Year’s Eve Ball.
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Official video on YOUTUBE: https://youtu.be/IrUilIqjyhQ


Celebration 2016 (Video)
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Celebration 2016 (Photos)
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Press Release


Event Report 

TOSHIBA VISION Times Square & New York Times Square New Year’s Celebration 2016 

Toshiba 2016 New Year's Eve in TIMES SQUARE (YOUTUBE)


Countdown to 2016 with Bill Nye (YOUTUBE)


January 1, 2016

Toshiba is the official sponsor of the Times Square New Year’s Eve Celebration.

The iconic countdown to midnight was played out on TOSHIBA VISION Times Square, the LED screen at the top of One Times Square in the center of Times Square, triumphantly welcoming in 2016 at the world’s biggest New Year party. The TOSHIBA VISION screen atop One Times Square and six mobile LED screens throughout Times Square featured New Year’s Eve content and entertainment for the more than one million-plus expected revelers including hourly practice countdowns, live and prerecorded video clips of musical performances from Carrie Underwood, Luke Bryan, Demi Lovato, Wiz Khalifa, Charlie Puth, revelers, and celebrities.


As well as the Toshiba Hourly Countdown sponsor’s content every hour, popular science educator Bill Nye (of the Disney/PBS children’s TV show “Bill Nye the Science Guy”) took to the official stage in Times Square to introduce Toshiba/NSTA ExploraVision, the science and technology competition sponsored by Toshiba for school students in North America.

There was also a “Japan Countdown” event at the main stage especially for Japanese people living in New York, starting at midnight on January 1st, 2016, Japan time (10 a.m. EST on December 31st, 2015). The Japan Countdown event featured a countdown animation of calligraphy by Masumi Narita on the TOSHIBA VISION screen.

Moreover, the New Year's Eve celebrations videos on Twitter were seen on the TOSHIBA VISION from 7:00 a.m. through 11:00 p.m. During each hour, Twitter also provided tweets from world leaders, celebrities and user-generated content on the TOSHIBA VISION.



Prominently positioned below the world-famous New Year countdown ball in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, an interlocking system connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits.


This year marks the 24th anniversary of Toshiba/NSTA ExploraVision. Since its inception in 1992, more than 350,000 students from across the United States and Canada have participated in this student science competition. This fun and engaging program can inspire a lifelong love of science, technology and innovation for students and teachers alike. The ExploraVision competition for K-12 students engages the next generation in real world problem solving with a strong emphasis on STEM. ExploraVision challenges students envision and communicate new technology 20 years in the future through collaborative brainstorming and research of current science and technology. 

Related links

TOSHIBA VISION – New York New Year’s Eve Countdown

2016 New Year’s Eve live broadcast

Times Square Ball App :

Times Square Ball App for Apple and Android devices allows users to participate in the New Year’s Eve party. Users can watch a live stream of the events in Times Square leading up to New Year’s Eve and throughout the year, as well as the highlights promo and other exclusive video content.

TOSHIBA VISION live streaming :

Watch live video of the countdown, as well as year-round TOSHIBA VISION content. 

Official website of Times Square



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Media Contacts

Michiaki Takada
Getty Images (image.net)/Toshiba PR
+81 80 4295 8635